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June 18, 2015
Ponovno otvaranje pitanja tačnosti merenja gledanosti TV programa, uz „otrežnjenje“ u pogledu dugo važećih podataka o čitanosti štampanih medija u Srbiji, otvara prostor za redefinisanje strategija […]
June 15, 2015
Svi koji su zainteresovani za štampane medije, izdavači, čitaoci i oglašivači, dobili su prošle nedelje vrlo zanimljivo objašnjenje smanjenja uticaja štampanih medija, pa i drastičnog smanjenja […]
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Notice: Trying to access array offset on value of type bool in /home/prsrs/public_html/wp-content/themes/betheme/functions/theme-functions.php on line 1600
May 15, 2015
600 miliona dinara je vrednost objavljenih oglasa u aprilu (prema zvaničnim cenovnicima), 16,59% više nego martu. Najviše oglasa objavljeno je u Blicu 15,38%, Kuriru 13,32% i […]
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Notice: Trying to access array offset on value of type bool in /home/prsrs/public_html/wp-content/themes/betheme/functions/theme-functions.php on line 1600
May 6, 2015
Da li marketing „samo“ kreira tražnju ili je odgovoran za rezultate prodaje? U kriznim vremenima ova dilema ne postoji. Uspeh marketinga se meri ostvarenim prihodom od […]
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April 14, 2015
Intervju s Miroslavom Šutićem, direktorom agencije Partner, objavljen u magazinu CorD, aprila 2014. Budžet za marketing je manji nego ranije, ali je veći problem što i […]
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March 3, 2015
Krizna vremena zahtevaju novi pristup upravljanju budžetom za marketing. Return on Investment (ROI), odnosno opravdanost ulaganja, postaje imperativ marketinških akcija. Može li se unapred znati koja […]