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June 23, 2015
Krizna vremena traže brža i efikasnija rešenja. Na DIY Marketing radionicama govorimo o: Koje informacije utiču na uspeh poduhvata Kako doći do potrebnih informacija Kako tumačiti […]
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June 18, 2015
Najčitanije novine u maju bio je opet Blic, ali je cena za 1.000 njegovih čitalaca tek na 5. mestu top liste. Na prvom mestu liste cena […]
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May 15, 2015
600 miliona dinara je vrednost objavljenih oglasa u aprilu (prema zvaničnim cenovnicima), 16,59% više nego martu. Najviše oglasa objavljeno je u Blicu 15,38%, Kuriru 13,32% i […]
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May 6, 2015
Da li marketing „samo“ kreira tražnju ili je odgovoran za rezultate prodaje? U kriznim vremenima ova dilema ne postoji. Uspeh marketinga se meri ostvarenim prihodom od […]
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March 3, 2015
Krizna vremena zahtevaju novi pristup upravljanju budžetom za marketing. Return on Investment (ROI), odnosno opravdanost ulaganja, postaje imperativ marketinških akcija. Može li se unapred znati koja […]
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January 29, 2015
Novi koncept investiranja u print oglašavanje, pay-per-(ad)contact, zasnovan na jedinstvenim istraživanjima čitanosti oglasa i strukturi čitalaca oglasa u štampanim medijima, kao i kontinuiranom praćenju reklamnih aktivnosti […]